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The Problem With Starting An Average Coffee Shop

28th Jun 2018

A lot of coffee start ups want to have an average coffee shop so they get average equipment, average coffee, average employees, etc. The problem with this is you are competing with other businesses, like Starbucks which has average coffee, but above average processes, turn around time, equipment, environment, etc. To compete with this, you need to be well above average - your product, service, etc have to be outstanding. Do this and you'll be successful, don't do this and your business will be one of the average coffee shops that fail. Strive for great equipment, great coffee, great processes and great employees